Marketing, print, and presentation materials for the California Self Storage Association Owners Summit.
Direct Mail Postcard
The California Self Storage Association requested a double-sided postcard to promote their 18th annual conference. The 5″ x 7″ double-sided postcard was printed in full color on glossy 14 pt standard stock. Key elements of the design included event details, registration CTAs, venue imagery, keynote and breakout session information, and hotel booking instructions.
Conference displays & signage
Following the CSSA brand guidelines, I designed a comprehensive signage package for the event that featured a set of 33″ x 81″ retractable banners printed in full color on vinyl. These custom banners were placed throughout the venue to welcome attendees, display the conference schedule, and highlight event sponsors.
I also delivered designs for a hanging vinyl banner welcoming attendees plus various signage direct-printed in full color on pvc foam board including a lectern sign and multiple 2′ x 3′ posters. The main objectives for the signage were to reinforce the CSSA brand identity, acknowledge various sponsors, and promote audience participation through a custom event app.
Presentation Deck
The client requested a single PowerPoint presentation deck that progressed through the schedule of events. Slides introduced the association’s members, denoted the sponsorship levels, and featured each speaker from the opening remarks to the keynote.
Multi-page program
The twelve-page program printed in full color on 100 lb gloss paper was a companion piece to the presentation deck with the addition of speaker bios plus details for CSSA membership and upcoming events. Using copy provided by the client I designed a layout consistent with other conference collateral.
