Custom exhibit and promotional items for a legal services provider.
10’x10′ Exhibit design
QuisLex, a B2B company providing financial and legal services, had recently updated their brand identity and were in need of a fresh trade show booth for industry conferences. The exhibit featured a backdrop with a monitor, side walls, a table to display promotional items, and seating to engage potential new clients.
Along with a color palette and typography system, the brand refresh included a new set of design elements including spiral and wave graphics and background patterns. The client asked to utilize these elements to make their logo and website url a focal point of the booth design while including an overview of their services to refer to while engaging with attendees.
Promotional item Imprints
The client also requested a microfiber cleaning cloth with a corresponding design to use as a promotional giveaway. We identified a 6″ x 6″ cloth with a plastic business card size pouch and vivid 4-color digital imprint for this item. The challenge was in positioning the QuisLex logo so that, when folded, it was prominently placed in the pouch upon product delivery.
We also selected a pen in coordinating colors with details reminiscent of the wave element and a single-color imprint of the QuisLex logo. A full color 6″ x 10″ flyer printed on 100 lb. gloss cover with a double-sided design was proposed to reinforce the exhibit messaging with a call to action and contact information.
