Event displays and staff apparel to launch an exciting rebrand.
Custom Display designs
To help establish their new brand identity the Sacramento Public Library needed new displays for library programs and outreach events. They requested clean designs prominently featuring their fresh logo and vibrant color palette that was inspired by local landmarks.
We introduced a step and repeat wall to help elevate and distinguish library events. The design for the 12ft x 7.5ft tension fabric display uses scale and color to contrast an open book design element with a tiled pattern using the white version of their logo.
I also updated their 6ft drape tablecloths and 10ft x 10ft canopy tents to boost brand visibility.
Apparel imprints and embroidery
The Sacramento Public Library is the fourth largest library system in California serving a large population of all demographics. As part of the launch library staff were provided shirts featuring the new logo and the tagline “Where curiosity meets community.” Reinforcing the message that, in addition to lending books, the library is a community resource with services and programming for all ages from early learning to creative makerspaces.
The client wanted apparel that was eye-catching in a library setting while matching the event displays to tell a cohesive brand story. I designed and prepared full- and one-color imprint and embroidery files for shirts, fleece jackets, aprons, hats, and beanies.
